THE DILEMMA BETWEEN ETHICS AND CREATIVITY: Problem of Authenticity in Productions of Gus Baha’s Preaching Content on YouTube

Najib, Abdul (2025) THE DILEMMA BETWEEN ETHICS AND CREATIVITY: Problem of Authenticity in Productions of Gus Baha’s Preaching Content on YouTube. Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam, 9 (2). pp. 188-206. ISSN P-ISSN: 2579-3721, E-ISSN: 2615-3327

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Abstract

This research aims to discuss the creative and ethical problems that arise as a result of using Gus Baha's digital assets to produce religious content. This article focused on the two channels, namely ‘Santri Gayeng’ as channel asked Gus Baha’ for permission in the production of content and ‘Pengajian Gus Baha'’ as anonymous channel. This research used netnography method to obtained data by observing the preaching content on the two channels and interviewing the channel owners. This article finds three conclusions. First, Santri Gayeng and Pengajian Gus Baha' are identified as religious digital creative agencies (RDCAs), which are individuals or groups with the ability to manage digital media to provide and strengthen traditional authority. This concept is different from the concept of religious digital creatives (RDCs) who use the creativity of managing digital media to gain authority for themselves. Second, both RDCAs have their own standards of morality so that they both deserve to be called moralists even though they use digital assets from others. Third, the morality values of both RDCAs are able to drive creativity so that these agencies are able to produce content creatively and gain great engagement from social media users.

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